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Tuning Into Your Market

August 5, 2008

The ideas presented in Tuned In are obvious and presented in such a “smack your forehead” way that makes you wonder why you didn’t tie them all together yourself. The mantra of know thy customer is real, is powerful, and is true. Reading Tuned In will get you re-energized, and it could be the spark that you need to get more budget, headcount, or political support – or more importantly, what helps you turn your product or company into a market winner.

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After you have gone through the entire process of self-evaluation, farming, interviewing, offer evaluation, and acceptance, you will probably be mentally exhausted. There are still important steps to take before you can close the chapter on your current company, which must be done with grace.

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