How do you conquer the problem of communications between employees and management? Product Management sits in a unique position to close this gap.
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Product Marketing
There is so much territory to cover on this topic that this is probably the beginning of another series. This post focuses on differences and expectation setting between small and big companies, and lessons learned making the leap between the two.
I’ve always considered myself a startup kind of guy, and for the past two years [...]
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There are three categories of customers you should be talking to as a Product Manager: Current Customers, Evaluators, and Prospects. If you have an established business, finding Current Customers to talk to should be easy. Evaluators are slightly more problematic, but you can also access them via win/loss analysis, and at least you know who they are. Finding Prospects is always a challenge, but now finding them is easy if you know where to look.
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Scott Sehlhorst of Tyner Blain has a really great post up on SaaS fundamentals. If you’re evaluating SaaS as a sales/delivery model, you owe it to yourself to read and understand these issues first. I especially like how he positions everything from the Point of View of the customer (which is how we should all think).
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After you have gone through the entire process of self-evaluation, farming, interviewing, offer evaluation, and acceptance, you will probably be mentally exhausted. There are still important steps to take before you can close the chapter on your current company, which must be done with grace.
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Changing jobs as a PM can be stressful; after you’ve decided to make a change, you’ll need a roadmap to interview and evaluate the offers you receive.
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I am currently in the job change process, leaving NetStreams and moving to larger company. Going through this change has made me reflect about the process.
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I’m happy to announce that ZIGZAG Marketing, Accept Software, and Ryma Technologies have stepped up to sponsor ProductCamp Austin!
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As Product Marketers, we can use new media such as blogs and forums in new ways to both get better product feedback, and to get our message into the market.
