Posts tagged as:

Product Marketing

A Big Announcement!

July 6, 2010

For about the past two years, I have worked in the software-as-a-service team at Dell, managing a team of product managers. We’ve been plotting the strategy for Dell to make the transition from a hardware-based company to a mixed hardware/software/services company. It’s been a fun, challenging, rewarding role. Last week I accepted a new role, one that I am very excited to do and that will allow me to go out and hopefully meet more of you face-to-face.

Through involvement in events like ProductCamp, as well as mentoring and teaching product management in my own roles, I have learned that I enjoy and am good at the teaching side of the job. For that reason, I’m excited to announce that I will be joining the creators of the world’s most popular product management and marketing training: Pragmatic Marketing! I will be an instructor at Pragmatic Marketing, traveling the world helping product managers and marketers learn to be more effective. If you have been to one of their seminars, or have implemented their framework at your company, you know that their message of being market-driven and empowering product managers is absolutely essential for success.

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We recently completed Austin’s fourth ProductCamp about 10 days ago. I’m always humbled by the PCA planning team and the volunteers that step up to make ProductCamp Austin awesome. Because of ProductCamp Austin’s successes, many other leaders in other cities have been inspired to make a camp happen in their own city, and we’ve helped at least a dozen other camps get off the ground. Many people have approached me over the last few events to tell me that they consider Austin to be the best ProductCamp they’ve ever participated in.

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ProductCamp Austin is back! If in Austin on March 27 we would love for you to join us for Austin’s 4th ProductCamp.

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ProductParty Austin

December 1, 2009

By now, many of you have been to ProductCamps in or around your city.  The ProductCamp brand has exploded – there have now been ProductCamps in well over a dozen U.S. cities, at least 3 countries, and 2 continents!  ProductCamp is an exciting, fun event that everyone should participate in, at least once.  As great [...]

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ProductCamp has been a great success. Now, to extend that experience between camps, we are introducing a new mini-version of ProductCamp called ProductPotluck.

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ProductCamp, the free unconference for marketing and product management, is teaming with the McCombs School of Business to return to Austin for its Summer edition!  ProductCamp is a must-go event for marketing and product management professionals.  ProductCamp is a free, collaborative,  gathering for interesting, smart people to network and learn from one another.  ProductCamps have [...]

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Becoming a Platform

April 29, 2009

Turning your product into a platform is en vogue. From salesforce.com, to the Apple iTunes App Store, to Valve’s Steam, many companies are attempting to open the architecture of their product to the World in the hopes of building the critical mass that becoming a platform provides. Let’s explore what makes a product succeed or fail as a platform, and the decision criteria you can review with your business as you decide to commit resources to a platform project.

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Is it better to make a good or bad product? It depends on if you are talking to a Marketer or a Product Manager…

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It’s time for the 2009 edition of Product Beautiful’s semi-annual “You Might Be a Product Manager If…” list.   Please add your own in the comments below. You might be a Product Manager if: You’ve created a roadmap through 2015 You can’t remember working less than 70 hours a week You’ve lost your hair (if you [...]

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ProductCamp Austin Winter 2009

December 10, 2008

I’m proud to announce that we are bringing ProductCamp back to Austin for an encore!  The first ProductCamp Austin had amazing participation from the Austin and Central Texas area, with over 130 people signing up and about 90 participate back in June.  ProductCamp Austin Winter will have more people, more sessions, and be better in [...]

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