This post is part of a three-part series about changing jobs in Product Management. Part one was about doing a self-evaluation and farming your network.
After you’ve done your evaluation and reached far and deep into your network (which you are doing anyway – right?), at some point someone will find you.
The point of any your search is for you to find, but also for you to be found, because hiring managers and companies will make a much more lucrative offer to someone they feel like they’ve vetted. I highly encourage raising your online profile through creative PR. It’s not about putting yourself out there to find a job, it’s about being recognized as a “go-to” Product Management expert in your field/geography/niche. Face-to-face events like ProductCamp are great for showing your depth of expertise, which you can leverage into fun online conversations down the road (aside: every city should have a ProductCamp. Email me if you want help setting it up).
No one gets a formal request to interview right off the bat anymore. You’ll get an email, probably from the HR or recruiter, saying that they saw your profile on LinkedIn and you’re a match for some talent that they are looking for. This is where you critically need to have done your self assessment so that you already know if this company is one of your targets, and why. If you’re interested, ask to have an informal meeting with the hiring manager, which may be face-to-face or a phone screen.