Posts tagged as:

customer

Using Social Networking in Product Management

October 2, 2008

There are three categories of customers you should be talking to as a Product Manager: Current Customers, Evaluators, and Prospects. If you have an established business, finding Current Customers to talk to should be easy. Evaluators are slightly more problematic, but you can also access them via win/loss analysis, and at least you know who they are. Finding Prospects is always a challenge, but now finding them is easy if you know where to look.

{ 2 comments }

SaaS Foundations

August 14, 2008

Scott Sehlhorst of Tyner Blain has a really great post up on SaaS fundamentals. If you’re evaluating SaaS as a sales/delivery model, you owe it to yourself to read and understand these issues first. I especially like how he positions everything from the Point of View of the customer (which is how we should all think).

{ 4 comments }

Tuning Into Your Market

August 5, 2008

The ideas presented in Tuned In are obvious and presented in such a “smack your forehead” way that makes you wonder why you didn’t tie them all together yourself. The mantra of know thy customer is real, is powerful, and is true. Reading Tuned In will get you re-energized, and it could be the spark that you need to get more budget, headcount, or political support – or more importantly, what helps you turn your product or company into a market winner.

{ 2 comments }