There are three categories of customers you should be talking to as a Product Manager: Current Customers, Evaluators, and Prospects. If you have an established business, finding Current Customers to talk to should be easy. Evaluators are slightly more problematic, but you can also access them via win/loss analysis, and at least you know who they are. Finding Prospects is always a challenge, but now finding them is easy if you know where to look.
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