Posts tagged as:

branding

Becoming a Platform

April 29, 2009

Turning your product into a platform is en vogue. From salesforce.com, to the Apple iTunes App Store, to Valve’s Steam, many companies are attempting to open the architecture of their product to the World in the hopes of building the critical mass that becoming a platform provides. Let’s explore what makes a product succeed or fail as a platform, and the decision criteria you can review with your business as you decide to commit resources to a platform project.

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Cisco is trying to use new media in innovative ways to connect with a highly technical target market. One of these methods is an online game called Edge Quest.

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