Archives for the 'Sales' Category

Using New Media for Product Marketing

As Product Marketers, we can use new media such as blogs and forums in new ways to both get better product feedback, and to get our message into the market.

9 May 2008 | Marcomm, Product Management, Product Marketing, Sales, Tactics | Comments Off

Cisco Marketing Has Gone Crazy…Like a Fox!

Cisco is trying to use new media in innovative ways to connect with a highly technical target market. One of these methods is an online game called Edge Quest.

8 May 2008 | Marcomm, Product Management, Product Marketing, Sales, Tactics, Theory | 1 Comment

Margin Analysis

Financial analysis is a key skill for any great Product Manager, yet it is one of the least discussed, taught, or blogged about. Maybe it’s because finances are not sexy or “the accounting team will handle it.” If you are CEO of your product, you had better have a handle on your products’ [...]

3 April 2008 | Executives, Lessons Learned, Product Management, Product Marketing, Sales, Tactics | 1 Comment

Just Demo It!

Pragmatic Marketing asked me to participate in their first BlogFest on the topic of demoing at trade shows, which Steve Johnson kicked off with his article Why Demo at Trade Shows?
What is a trade show? Breaking down the word, a trade show is the place where you show your trade. If you [...]

28 August 2007 | Lessons Learned, Marcomm, Personal, Product Management, Product Marketing, Sales, Tactics, Theory | 4 Comments

Filling a Niche

If you are a small company, you must be a niche player.  It is impossible extremely implausible for most startups to introduce a product that can fill a need for a very wide market.  This is because if a market is wide enough that one product can fill its needs, chances are good that someone [...]

16 August 2007 | Product Marketing, Sales | No Comments

When Everyone Agrees with an Idea, Shoot it in the Head

The scenario usually unfolds like this: You’re in the break room, hallway, or meeting with a group of Executives and a developer, development lead, or VP of Development. It’s 2-weeks, a month, some period of time between feature lock and your ship date, and the VP of Engineering or programmer perks up and says [...]

22 May 2007 | Development, Executives, Lessons Learned, Product Management, Sales, Tactics, Theory | 2 Comments

Sales: OMG! Teh Raodmap sUxOr!

Situation: The Sales MonkeysTM are hanging from the trees on their weekly sales call crying “You only give us a 90 day product outlook! How are we supposed to sell without a 2-year roadmap!” Well monkey-boys, the reason you don’t get the full roadmap anymore is because the last time we made the [...]

20 April 2007 | Lessons Learned, Personal, Product Management, Sales, Tactics | 6 Comments