Archives for the 'Product Marketing' Category
Book It!
I maintain a bunch of links to other blogs on my sidebar. Someone coming here for the first time might assume that I just went out and gathered the top bloggers in the space and did reciprocal links to bump up the “authority” of my site, but that is not the case. I [...]
Solving a Latent Need: Nike+iPod
As Product Managers, we know that what makes a product really powerful is when it solves a clear problem for the customer. We discover these problems through research and living in customers shoes as much as possible. If we do it right, it’s not hard to discover new features, product line extensions, and [...]
What a Product Doesn’t Say
The next time you are watching TV, pay close attention when the commercials start to roll. Advertising is generally dependent on the viewer having their brain switched off and not thinking critically about whatever they are hawking, which makes for an interesting game. I’ll begin with the car dealership ads, because they’re the [...]
Jargon = Buzzkill
Do you ever see a marketing message that makes you cringe? I just got this invite to a webinar in my email. Title: Effectively Leveraging your Workforce Resources with Pervasive Business Intelligence Best Practices.
Business intelligence is evolving from traditional business intelligence to pervasive business intelligence, which empowers everyone in the organization, at all [...]
