Archives for the 'Product Marketing' Category
Using New Media for Product Marketing
As Product Marketers, we can use new media such as blogs and forums in new ways to both get better product feedback, and to get our message into the market.
Cisco Marketing Has Gone Crazy…Like a Fox!
Cisco is trying to use new media in innovative ways to connect with a highly technical target market. One of these methods is an online game called Edge Quest.
ProductCamp Austin Announces Location and Austin Ventures as a Sponsor!
ProductCamp Austin is a free, one-day ‘unconference’ for product managers and anyone involved in product management or product development. It will be held on June 14, 2008 in Austin, Texas at St. Edwards University’s Professional Education Center.
Development: Leave Us the $Foo Alone!
Jeff Lash has a good post up about Delegating. There are some interactions you need to have - like regular tradeoff meetings with Development. As a general rule, programmers hate meetings. A lot of that has to do with the fact that prior to you, they had some “Marketing” airbag pull them [...]
To Startup or Not to Startup
A few months ago, John Milburn of Pragmatic Marketing approached me about writing an article for their magazine about my experiences building a product management organization in a startup. After a lot of collaboration and some good debate, we have an article in this issue of The Pragmatic Marketer entitled “To Startup or Not [...]
Margin Analysis
Financial analysis is a key skill for any great Product Manager, yet it is one of the least discussed, taught, or blogged about. Maybe it’s because finances are not sexy or “the accounting team will handle it.” If you are CEO of your product, you had better have a handle on your products’ [...]
Does Passion Matter?
My last post on Is Product Management Compatible with Passion? kicked up some great comments from the PM blog community. Bob Corrigan at ack/nak and I had a google chat about the topic the other day that he posted on his site, it contains some of his insightful thoughts on the topic.
As a follow [...]
Ankle Biters: Quarterbacking Tradeshows
We’ve talked about tradeshows on before during one of Pragmatic’s BlogFests. Tradeshows can be nasty ankle biters because of the amount of pre-work required. Depending on the size of your organization, where Product Management falls, and how technical your Marcomm and Product Marketing teams are, you’ll have varying levels of involvement with tradeshows. [...]
Interviewed!
Derek Morrison is running a neat series of interviews with other Product Management bloggers. I was his 4th interview, and as usual I wrote too much for just one post, forcing him to break it into three parts. That’s what I refer to as brute force marketing - overwhelm your audience with content until they [...]
Unintended Consequences
When developing requirements for a new product or service, it is common to create personas that define the user and buyer of your products. A “Joe” persona might define a 30-year old IT contractor who floats between multiple job locations and communicates heavily using SMS texting and needs mobile web access. The Apple iPhone might [...]
