Product Management and Product Marketing

Archives for the 'Product Management' Category

Cisco Marketing Has Gone Crazy…Like a Fox!

Cisco is trying to use new media in innovative ways to connect with a highly technical target market. One of these methods is an online game called Edge Quest.

8 May 2008 | Marcomm, Product Management, Product Marketing, Sales, Tactics, Theory | 1 Comment

ProductCamp Austin Announces Location and Austin Ventures as a Sponsor!

ProductCamp Austin is a free, one-day ‘unconference’ for product managers and anyone involved in product management or product development. It will be held on June 14, 2008 in Austin, Texas at St. Edwards University’s Professional Education Center.

2 May 2008 | Product Management, Product Marketing, ProductCamp, Tactics | 2 Comments

Why Product Management is Open Source’s Fatal Flaw

Free Open Source Software (FOSS) is great - I have released code under the GPL, LGPL, and similar licenses. There are mountains of FOSS available right now for download from sites like SourceForge and others that save businesses millions of dollars. More importantly, open source software offers feature sets and mixes that often [...]

2 May 2008 | Development, Lessons Learned, Personal, Product Management, Tactics, Theory | 24 Comments

The Curse of the White Sunglasses

Mandy and I went to the mall this weekend to get her some new maternity clothes.  While she browsed the Motherhood store, I took up a strategic perch outside so as not to bump bellies with a bunch of pregnant women.  Next store was a sunglasses shop, so I figure why not burn a few [...]

22 April 2008 | Lessons Learned, Personal, Product Management | 3 Comments

Announcing ProductCamp Austin!

Announcing ProductCamp - a collaborative, user run event, focused on Product Management and Marketing topics.

18 April 2008 | Product Management, ProductCamp | 1 Comment

Who *Really* Runs Your Company?

“We’re a Marketing driven company?” “We’re Engineering driven, but we’re trying to change that.” “We’re Sales driven.” I’m sure you’ve heard many of these and more. From the outside looking in, sometimes it can be difficult to tell who is driving the decision making at a company, but here is one sure-fire way [...]

18 April 2008 | Product Management | No Comments

Do You Have Great Customers or Power Pissers?

Great Customers are the one’s who want to be your best friend. They are hyper consumers of your product, the ultimate power users, they’re on your forums helping novice users and advocating for you. They might have become this way because your product inspired so much passion in them that they are now [...]

17 April 2008 | Executives, Product Management, Tactics | 1 Comment

To Startup or Not to Startup

A few months ago, John Milburn of Pragmatic Marketing approached me about writing an article for their magazine about my experiences building a product management organization in a startup. After a lot of collaboration and some good debate, we have an article in this issue of The Pragmatic Marketer entitled “To Startup or Not [...]

6 April 2008 | Development, Executives, Lessons Learned, Personal, Product Management, Product Marketing, Tactics, Theory | 1 Comment

Margin Analysis

Financial analysis is a key skill for any great Product Manager, yet it is one of the least discussed, taught, or blogged about. Maybe it’s because finances are not sexy or “the accounting team will handle it.” If you are CEO of your product, you had better have a handle on your products’ [...]

3 April 2008 | Executives, Lessons Learned, Product Management, Product Marketing, Sales, Tactics | 1 Comment

Nominated

I was nominated for the Association of International Product Marketing and Management’s (AIPMM) 2008 Excellence as a Thought Leader Award.  That’s cool!  Wish I could have gone to PMEC, it looks like they are putting on quite a show.  Between that and P-camp, I’m getting really jealous of all the fun PM stuff happening on [...]

3 April 2008 | Product Management | No Comments

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Product Beautiful is a blog for Product Managers and Product Marketers about building successful Product Management and Product Marketing processes. Some topics that other people have found interesting include a three part series on using overseas manufacturing, an analysis of Google APM's and Dell outsourcing its product process, and how Product Management can work effectively with developers and software programmers on free and open source software. You can also find information about Product Management theory and tactics, such as using a RACI. Product Beautiful is written by Paul Young, a Product Management and Marketing professional with experience working in hardware, software, and services from Fortune 50 companies to startups.

Product Beautiful is © Paul Young 2006-2008