Archives for the 'Marcomm' Category
Using New Media for Product Marketing
As Product Marketers, we can use new media such as blogs and forums in new ways to both get better product feedback, and to get our message into the market.
Cisco Marketing Has Gone Crazy…Like a Fox!
Cisco is trying to use new media in innovative ways to connect with a highly technical target market. One of these methods is an online game called Edge Quest.
Does Passion Matter?
My last post on Is Product Management Compatible with Passion? kicked up some great comments from the PM blog community. Bob Corrigan at ack/nak and I had a google chat about the topic the other day that he posted on his site, it contains some of his insightful thoughts on the topic.
As a follow [...]
Ankle Biters: Quarterbacking Tradeshows
We’ve talked about tradeshows on before during one of Pragmatic’s BlogFests. Tradeshows can be nasty ankle biters because of the amount of pre-work required. Depending on the size of your organization, where Product Management falls, and how technical your Marcomm and Product Marketing teams are, you’ll have varying levels of involvement with tradeshows. [...]
Just Demo It!
Pragmatic Marketing asked me to participate in their first BlogFest on the topic of demoing at trade shows, which Steve Johnson kicked off with his article Why Demo at Trade Shows?
What is a trade show? Breaking down the word, a trade show is the place where you show your trade. If you [...]
Positioning Tools
Positioning is a funny thing. Something about that word makes people roll their eyes as if to say “there go the marketing people again…” Those people are wrong - positioning is not fluffy marketing-speak. It is important, and as a product manager you are CEO of your product, so you had better [...]
Book It!
I maintain a bunch of links to other blogs on my sidebar. Someone coming here for the first time might assume that I just went out and gathered the top bloggers in the space and did reciprocal links to bump up the “authority” of my site, but that is not the case. I [...]
What a Product Doesn’t Say
The next time you are watching TV, pay close attention when the commercials start to roll. Advertising is generally dependent on the viewer having their brain switched off and not thinking critically about whatever they are hawking, which makes for an interesting game. I’ll begin with the car dealership ads, because they’re the [...]
Jargon = Buzzkill
Do you ever see a marketing message that makes you cringe? I just got this invite to a webinar in my email. Title: Effectively Leveraging your Workforce Resources with Pervasive Business Intelligence Best Practices.
Business intelligence is evolving from traditional business intelligence to pervasive business intelligence, which empowers everyone in the organization, at all [...]
