http://www.productbeautiful.com/2009/10/12/productcamp-wrap-up-and-introducing-productpotluck/ Building Product Management from the Ground Up by Paul Young Fri, 08 Jan 2010 20:13:16 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.productbeautiful.com/2009/10/12/productcamp-wrap-up-and-introducing-productpotluck/comment-page-1/#comment-1798 ProductPotluck Austin « John Peltier on Products Tue, 13 Oct 2009 12:21:16 +0000 http://www.productbeautiful.com/?p=238#comment-1798 [...] Please see Paul Young’s more extensive write-up of the event. Marketing and Product [...] [...] Please see Paul Young’s more extensive write-up of the event. Marketing and Product [...]

]]> http://www.productbeautiful.com/2009/10/12/productcamp-wrap-up-and-introducing-productpotluck/comment-page-1/#comment-1797 Mike Boudreaux Tue, 13 Oct 2009 06:22:21 +0000 http://www.productbeautiful.com/?p=238#comment-1797 Vote for "Applying buyer personas to marketing strategy." This topic is a roundtable discussion on applying buyer personas to marketing strategy for technology products - an open group discussion format. There's a big difference between buyer personas and user personas. How do you target value messages vs. feature comparisons for specific buyer personas to drive new product growth? Is your sales force ready to sell benefits? Who should they be selling them to? How does this impact your marketing strategy? Why does this matter? Bring your thoughts and experiences and the discussion can grow to be about a lot more. Vote for “Applying buyer personas to marketing strategy.” This topic is a roundtable discussion on applying buyer personas to marketing strategy for technology products – an open group discussion format. There’s a big difference between buyer personas and user personas. How do you target value messages vs. feature comparisons for specific buyer personas to drive new product growth? Is your sales force ready to sell benefits? Who should they be selling them to? How does this impact your marketing strategy? Why does this matter? Bring your thoughts and experiences and the discussion can grow to be about a lot more.

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