Product Management and Product Marketing

Archives for October 2008

Product Beautiful on Alltop

April Dunford of Rocket Watcher somehow has a direct line to Mr. Marketing himself, Guy Kawasaki, and got a Product Management page established on Alltop.  Alltop is a Yahoo-style blog directory, the idea being that it hosts the “top” sites for each topic, picked by hand.  It’s an honor to be included, but I also [...]

17 October 2008 | Product Management | 7 Comments

The Big Company Survival Kit for Startup PM’s

There is so much territory to cover on this topic that this is probably the beginning of another series.  This post focuses on differences and expectation setting between small and big companies, and lessons learned making the leap between the two.
I’ve always considered myself a startup kind of guy, and for the past two years [...]

16 October 2008 | Executives, Lessons Learned, Personal, Product Management, Product Marketing | 3 Comments

Sign Fail…

I spotted this the other day at work and had to snap a photo with my iPhone. How do you know you’ve given up?

3 October 2008 | Personal | No Comments

Using Social Networking in Product Management

There are three categories of customers you should be talking to as a Product Manager: Current Customers, Evaluators, and Prospects. If you have an established business, finding Current Customers to talk to should be easy. Evaluators are slightly more problematic, but you can also access them via win/loss analysis, and at least you know who they are. Finding Prospects is always a challenge, but now finding them is easy if you know where to look.

2 October 2008 | Marcomm, Personal, Product Management, Product Marketing, Tactics | 1 Comment

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Product Beautiful is a blog for Product Managers and Product Marketers about building successful Product Management and Product Marketing processes. Some topics that other people have found interesting include a three part series on using overseas manufacturing, an analysis of Google APM's and Dell outsourcing its product process, and how Product Management can work effectively with developers and software programmers on free and open source software. You can also find information about Product Management theory and tactics, such as using a RACI. Product Beautiful is written by Paul Young, a Product Management and Marketing professional with experience working in hardware, software, and services from Fortune 50 companies to startups.

Product Beautiful is © Paul Young 2006-2008