Comments on: Apple’s App Store: The Rise of Transitionware? http://www.productbeautiful.com/2008/09/22/apples-app-store-the-rise-of-transitionware/ Building Product Management from the Ground Up by Paul Young Wed, 21 Dec 2011 18:50:39 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: rich http://www.productbeautiful.com/2008/09/22/apples-app-store-the-rise-of-transitionware/comment-page-1/#comment-1581 rich Tue, 23 Sep 2008 22:36:54 +0000 http://www.productbeautiful.com/?p=150#comment-1581 Great post. With P2P as an unstoppable force, you've got to expect some amount of loss. By allowing loss upfront, this model can really work to create buzz for future sales. Early adopters are the lifeblood of technology. Why not reward their evangelism? I've always thought that was the reason many ISV's put their product on sites like <a href="http://www.giveawayoftheday.com/" rel="nofollow">this</a>. This model has also worked well in other areas, including music. Just look at nine inch nails' and Radiohead's most recent album. The initial release being free (or consumer-specified) drove much more revenue that traditional releases. Great post. With P2P as an unstoppable force, you’ve got to expect some amount of loss. By allowing loss upfront, this model can really work to create buzz for future sales. Early adopters are the lifeblood of technology. Why not reward their evangelism?

I’ve always thought that was the reason many ISV’s put their product on sites like this.

This model has also worked well in other areas, including music. Just look at nine inch nails’ and Radiohead’s most recent album. The initial release being free (or consumer-specified) drove much more revenue that traditional releases.

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