Managing a Liscensed Product

Jeff Lash asked me to answer a question on his new site Ask a Good Product Manager. The question was from someone who had the title of Product Manager but was really in a no-win situation as the go between at a company wedged between a client and the software application company. It’s an interesting problem to consider – how do you affect change across three companies to drive your business? To find out, go read my answer.

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