Product Management and Product Marketing

Archives for October 2007

Powerful Branding

Check out this picture from the Missouri School of Journalism…
How do you like them Apples?

5 October 2007 | Product Management | No Comments

Unintended Consequences

When developing requirements for a new product or service, it is common to create personas that define the user and buyer of your products.  A “Joe” persona might define a 30-year old IT contractor who floats between multiple job locations and communicates heavily using SMS texting and needs mobile web access.  The Apple iPhone might [...]

4 October 2007 | Development, Product Marketing | 2 Comments

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Product Beautiful is a blog for Product Managers and Product Marketers about building successful Product Management and Product Marketing processes. Some topics that other people have found interesting include a three part series on using overseas manufacturing, an analysis of Google APM's and Dell outsourcing its product process, and how Product Management can work effectively with developers and software programmers on free and open source software. You can also find information about Product Management theory and tactics, such as using a RACI. Product Beautiful is written by Paul Young, a Product Management and Marketing professional with experience working in hardware, software, and services from Fortune 50 companies to startups.

Product Beautiful is © Paul Young 2006-2008