Archives for October 2007
Powerful Branding
Check out this picture from the Missouri School of Journalism…
How do you like them Apples?
Unintended Consequences
When developing requirements for a new product or service, it is common to create personas that define the user and buyer of your products. A “Joe” persona might define a 30-year old IT contractor who floats between multiple job locations and communicates heavily using SMS texting and needs mobile web access. The Apple iPhone might [...]

