From the monthly archives:

October 2007

Powerful Branding

October 5, 2007

Check out this picture from the Missouri School of Journalism…
How do you like them Apples?

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Unintended Consequences

October 4, 2007

When developing requirements for a new product or service, it is common to create personas that define the user and buyer of your products.  A “Joe” persona might define a 30-year old IT contractor who floats between multiple job locations and communicates heavily using SMS texting and needs mobile web access.  The Apple iPhone might [...]

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