Archives for August 2007
Just Demo It!
Pragmatic Marketing asked me to participate in their first BlogFest on the topic of demoing at trade shows, which Steve Johnson kicked off with his article Why Demo at Trade Shows?
What is a trade show? Breaking down the word, a trade show is the place where you show your trade. If you [...]
The Queen of Seoul
As a follow up to the earlier stories about the Challenges of Overseas Manufacturing (Part I, Part II, Part III), I’d like to give a shout out to Heejeong Haas, the “Queen of Seoul.” Heejeong performed translation services for us in some important negotiations with our Korean business partners and made a huge difference [...]
The Challenges of Overseas Manufacturing, Part III of III
This is the 3rd of a three part cross-post between Product Beautiful and Product Global about the challenges of using overseas manufacturing and design. To catch up, read Part I and Part II.
In our first two discussions about using overseas manufacturing and design resource, Aston Udall of Product Global and I talked about the [...]
The Challenges of Overseas Manufacturing, Part II of III
This is the second of a 3 part cross post between Product Beautiful and Product Global.
In Part I, we discussed an overview of the problems a company faces when using overseas manufacturing and design. In this post, we will show some specific tactics that Product Managers can use to overcome these problems. Note [...]
Filling a Niche
If you are a small company, you must be a niche player. It is impossible extremely implausible for most startups to introduce a product that can fill a need for a very wide market. This is because if a market is wide enough that one product can fill its needs, chances are good that someone [...]
Relishing the Role of the Underdog
Most don’t expect innovation from a phone company. AT&T, Verizon, Sprint are all names that carry the baggage of poor customer service, increasing “fees,” and undecipherable bills. On the rare occasions they do try to innovate, like AT&T with the iPhone, it’s the hanging on the afterglow of a hardware company like Apple. [...]
The Challenges of Overseas Manufacturing, Part I of III
In light of the recent toy recall, the special challenges faced by companies when working with overseas contract manufacturers is coming to light again. Earlier this summer, I had several conversations about this topic with Ashton Udall, partner at Global Sourcing Specialists and blogger at Product Global.
Ashton and GSS specialize in helping companies succeed [...]
