Comments on: Positioning Tools http://www.productbeautiful.com/2007/05/31/positioning-tools/ Building Product Management from the Ground Up by Paul Young Wed, 21 Dec 2011 18:50:39 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Paul http://www.productbeautiful.com/2007/05/31/positioning-tools/comment-page-1/#comment-1015 Paul Tue, 28 Aug 2007 14:05:32 +0000 http://www.productbeautiful.com/2007/05/31/positioning-tools/#comment-1015 @Zach - "That" should strictly say what it is that you do. "It" describes how you do it, e.g. a technological advantage that might be important to the buyer, etc. @Zach – “That” should strictly say what it is that you do. “It” describes how you do it, e.g. a technological advantage that might be important to the buyer, etc.

]]> By: Zach Cox http://www.productbeautiful.com/2007/05/31/positioning-tools/comment-page-1/#comment-417 Zach Cox Sun, 10 Jun 2007 15:03:06 +0000 http://www.productbeautiful.com/2007/05/31/positioning-tools/#comment-417 Great positioning template - I will be using it from now on! That and It seem very similar. Could you elaborate a bit on what their differences are? Great positioning template – I will be using it from now on!

That and It seem very similar. Could you elaborate a bit on what their differences are?

]]> By: David Meerman Scott http://www.productbeautiful.com/2007/05/31/positioning-tools/comment-page-1/#comment-382 David Meerman Scott Fri, 01 Jun 2007 00:58:21 +0000 http://www.productbeautiful.com/2007/05/31/positioning-tools/#comment-382 Awesome. What's so interesting about this is that the words you chose for my book were very close to what I put into the original proposal that I sent to my agent more than a year ago! And taking the time to do positioning for the book BEFORE I started to write made it so much better because I created the product based on the positioning. Cheers, David (PS > I still owe you a call for that interview. I have three speaking gigs this week to launch the book. Let's connect aftter June 12) Awesome.

What’s so interesting about this is that the words you chose for my book were very close to what I put into the original proposal that I sent to my agent more than a year ago!

And taking the time to do positioning for the book BEFORE I started to write made it so much better because I created the product based on the positioning.

Cheers, David

(PS > I still owe you a call for that interview. I have three speaking gigs this week to launch the book. Let’s connect aftter June 12)

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