Is laziness a problem that needs to be solved? Apparently. Now in Las Vegas, if you’re too lazy to walk 100 yards between casinos, you can rent a motorized wheelchair to scoot around in. Lessons:
- Never overestimate your customer.
- Even if an problem is disgusting to you, doesn’t mean someone won’t pay for it.
- Your solution applies to market segments you probably haven’t considered.
I doubt that the wheel chair shop opened up to serve the lazy market segment. But like any other type of customer in search of a solution to their “problem,” they gravitated towards service that met their needs.