Archives for May 2007
Positioning Tools
Positioning is a funny thing. Something about that word makes people roll their eyes as if to say “there go the marketing people again…” Those people are wrong - positioning is not fluffy marketing-speak. It is important, and as a product manager you are CEO of your product, so you had better [...]
“Lazy” as a Problem
Is laziness a problem that needs to be solved? Apparently. Now in Las Vegas, if you’re too lazy to walk 100 yards between casinos, you can rent a motorized wheelchair to scoot around in. Lessons:
Never overestimate your customer.
Even if an problem is disgusting to you, doesn’t mean someone won’t pay for it.
Your [...]
When Everyone Agrees with an Idea, Shoot it in the Head
The scenario usually unfolds like this: You’re in the break room, hallway, or meeting with a group of Executives and a developer, development lead, or VP of Development. It’s 2-weeks, a month, some period of time between feature lock and your ship date, and the VP of Engineering or programmer perks up and says [...]
Trading in Secrets
While you are waiting for The New Rules of Marketing & PR, you can sink your teeth into another great e-book that David M. Scott and my favorite team over at Pragmatic Marketing collaborated on, The Secrets of Market Driven Leaders, How Technology Company CEO’s Create Success (and why most fail) (PDF).
First of all - [...]
Book It!
I maintain a bunch of links to other blogs on my sidebar. Someone coming here for the first time might assume that I just went out and gathered the top bloggers in the space and did reciprocal links to bump up the “authority” of my site, but that is not the case. I [...]
