Comments on: Biotech Product Management

By: Guillaume

Guillaume — Fri, 17 Aug 2007 09:07:55 +0000

Hi,

I was a PM in software as well and I am now doing my MBA internship as a PM consultant in biotech. What is interesting is that those industries have some similarities:
- You both sell based on product attributes (!)
- the sales force is very technical

Some differences in biotech though:
- regulation in each region is a powerful player which influences everything you do
- lifecycles of product are ten times longer (on average)
- the end customer is not the user of your product
- investments are much higher and riskier
- you do not determine the final price, but you can influence the price based on the current competition and the benefits to the patient

Hope this helps,

Cheers,

Guillaume

By: bob corrigan

bob corrigan — Sun, 25 Feb 2007 01:40:15 +0000

I *was* a PM in software, and *now* am a PM in healthcare. Not biotech, but our product is sold to healthcare providers and care management/payors.

bob

By: Petros

Petros — Sun, 28 Jan 2007 22:18:17 +0000

Hi,
Just a quick reply to shed some light on your last query regarding how pricing is determined in biotech. It’s all pretty much regulated by each country’s healthcare system and basically depends on how much the patient can be reimbursed for each application.

Drop me a line if you need any more info,

Take care,

Petros