Product Management and Product Marketing

Paul’s 1st Postulate of Product Management

This is the first post in a series of my Postulates of Product Management. Thankfully for me, postulates can’t be proven or disproven so take this as another way of saying “opinion.”

Development will always look for the easiest solution to any given requirement.

Note that this is not necessarily a bad thing. In many cases you will want them to persue the easiest solution because of time-to-market or cost reasons. However, there may be times when the easiest solution is not the right solution.

For example: there was one time where I had given requirements to development for a widget. It was similar to but more advanced than a product we already had. The requirement was that the widget accept 4 inputs from external systems. Looking for the easy way out, development proposed extending the existing system (which only accepted 2 inputs) to 3 inputs and we’d “only have to sacrifice 1 input and can do this really quickly.”

As a Product Manager, you need to make these tradeoff decisions. Don’t water down your requirements to make anyone’s lives easier.

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • Technorati
  • del.icio.us
  • Reddit
  • Google
  • NewsVine
  • Furl
  • Facebook
  • StumbleUpon
  • Live
  • SphereIt
  • TwitThis
  • YahooMyWeb
  • Mixx
  • E-mail this story to a friend!

1 October 2006 | Lessons Learned, Postulates, Product Management | Comments

One Response to “Paul’s 1st Postulate of Product Management”

  1. 1 Product Beautiful » Blog Archive » The Games We Play 2 October 2006 @ 12:39 am

    [...] Why do we need to strike the right balance in requirements? Because of the 1st Postulate of Product Management. PM must create a sandbox of requirements that Development can play in. Do you want a sand castle? [...]

Leave a Reply

  1.  
  2.  
  3.  

Categories

Archives

Meta



View Paul Young's profile on LinkedIn

Product Beautiful is a blog for Product Managers and Product Marketers about building successful Product Management and Product Marketing processes. Some topics that other people have found interesting include a three part series on using overseas manufacturing, an analysis of Google APM's and Dell outsourcing its product process, and how Product Management can work effectively with developers and software programmers on free and open source software. You can also find information about Product Management theory and tactics, such as using a RACI. Product Beautiful is written by Paul Young, a Product Management and Marketing professional with experience working in hardware, software, and services from Fortune 50 companies to startups.

Product Beautiful is © Paul Young 2006-2008