Product Management and Product Marketing

Hallway Conversation

Here is a hallway conversation I had recently that sums up a difference in approach between Development and Product Management:

Paul: “Mr. Executive, did you see the latest updates to the MRD for the new product?”

Exec: “Yes, and you keep adding these requirements that are going to add at least $30 to the BOM. You need to keep in mind that there are three variables we can play with: cost, time, and quality.”

Paul: “How are we even going to have the conversation without all the requirements on the table?”

Don’t forget: Development sees each requirement as a unit of work first, and fulfilling a user’s need second. They will push to minimize their units of work. Keep the user #1 in your mind and have data to back up each requirement to withstand this pushback from Development!

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1 October 2006 | Executives, Lessons Learned, Product Management, Tactics | Comments

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Product Beautiful is a blog for Product Managers and Product Marketers about building successful Product Management and Product Marketing processes. Some topics that other people have found interesting include a three part series on using overseas manufacturing, an analysis of Google APM's and Dell outsourcing its product process, and how Product Management can work effectively with developers and software programmers on free and open source software. You can also find information about Product Management theory and tactics, such as using a RACI. Product Beautiful is written by Paul Young, a Product Management and Marketing professional with experience working in hardware, software, and services from Fortune 50 companies to startups.

Product Beautiful is © Paul Young 2006-2008